{"id":467,"date":"2021-12-28T16:25:06","date_gmt":"2021-12-28T16:25:06","guid":{"rendered":"https:\/\/snuac.snu.ac.kr\/ma-portal\/?p=467"},"modified":"2022-02-14T03:33:40","modified_gmt":"2022-02-14T03:33:40","slug":"%ec%95%84%ec%84%b8%ec%95%88-%ec%a3%bc%ec%9a%94%ea%b5%ad%ec%9d%98-%ea%b2%bd%ec%9f%81%eb%b2%95-%eb%b9%84%ea%b5%90%eb%b6%84%ec%84%9d-%eb%94%94%ec%a7%80%ed%84%b8%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%8b%9c","status":"publish","type":"listing","link":"http:\/\/megaasiaportal.snuac.ac.kr\/?listing=%ec%95%84%ec%84%b8%ec%95%88-%ec%a3%bc%ec%9a%94%ea%b5%ad%ec%9d%98-%ea%b2%bd%ec%9f%81%eb%b2%95-%eb%b9%84%ea%b5%90%eb%b6%84%ec%84%9d-%eb%94%94%ec%a7%80%ed%84%b8%ed%94%8c%eb%9e%ab%ed%8f%bc-%ec%8b%9c","title":{"rendered":"\uc544\uc138\uc548 \uc8fc\uc694\uad6d\uc758 \uacbd\uc7c1\ubc95 \ube44\uad50\ubd84\uc11d: \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5 M&#038;A\ub97c \uc911\uc2ec\uc73c\ub85c"},"content":{"rendered":"<p>\ucf54\ub85c\ub09819\uc758 \ud655\uc0b0\uc740 \uadf8\ub3d9\uc548 \uc9c4\ud589\ub418\ub358 \ub514\uc9c0\ud138 \uc804\ud658\uc758 \uac00\uc18d\ud654\ub97c \ucd08\ub798\ud558\uc600\ub2e4. \ud2b9\ud788 \uc5ed\ub0b4 \uacbd\uc81c\ud1b5\ud569\uc774 \uc9c4\ud589\ub418\uace0 \uc788\ub294 \uc544\uc138\uc548 \uc5ed\ub0b4\uc5d0\uc11c\ub294 \uad6d\uacbd \uac04 \uae30\uc5c5\uacb0\ud569(cross- border M&amp;A)\uc774 \ud65c\ubc1c\ud574\uc9c0\uba74\uc11c \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \uacbd\uc7c1\ub3c4 \uce58\uc5f4\ud574\uc9c0\uace0 \uc788\ub2e4. \ubcf8 \ubcf4\uace0\uc11c\ub294 \uc81c2~5\uc7a5\uc5d0 \uac78\uccd0 \uacbd\uc7c1\ubc95 \uc9d1\ud589 \ucd08\uae30\ub2e8\uacc4\uc5d0 \uc788\ub294 \uc544\uc138\uc548 \uc8fc\uc694\uad6d\uc758 \uacbd\uc7c1\uc815\ucc45\uc744 \uc5ed\ub0b4 \ub514\uc9c0\ud2f8\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 M&amp;A\ub97c \uc911\uc2ec\uc73c\ub85c \uc81c\ub3c4\uc801\u00b7\ubc95\ub960\uc801\u00b7\uacbd\uc81c\uc801 \uad00\uc810\uc5d0\uc11c \uc885\ud569\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf8 \ud6c4, \uc81c6\uc7a5\uc5d0\uc11c \uc6b0\ub9ac\ub098\ub77c\uc758 \ud574\uc678 \uacbd\uc7c1\uc815\ucc45\uc5d0 \ub300\ud574 \uc81c\uc5b8\ud55c\ub2e4.<\/p>\n<p>\uc6b0\uc120 \uc81c2\uc7a5\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \ud2b9\uc9d5\ub4e4\uc774 \uacbd\uc7c1\uc815\ucc45 \ucc28\uc6d0\uc5d0\uc11c \uac00\uc9c0\ub294 \uc758\ubbf8\ub4e4\uacfc \uc774\ub7ec\ud55c \ud2b9\uc9d5\ub4e4\ub85c \uc778\ud574 \ubc1c\uc0dd\ud560 \uc218 \uc788\ub294 \uacbd\uc7c1\uc81c\ud55c\uc801 M&amp;A\uc5d0 \ub300\ud55c \ucd5c\uadfc\uc758 \uacbd\uc81c\ud559 \uc774\ub860\uacfc \uae00\ub85c\ubc8c \ub17c\uc758 \ub3d9\ud5a5\uc744 \uc18c\uac1c\ud55c\ub2e4. \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc\uc758 \uc911\uc694\ud55c \ud2b9\uc9d5\ub4e4\uc778 \uaddc\ubaa8\uc5d0 \ub300\ud55c \uc218\uc775 \uccb4\uc99d(economies of scale), \ub124\ud2b8\uc6cc\ud06c \ud6a8\uacfc, \ub370\uc774\ud130 \uc218\uc9d1\u00b7\ubd84\uc11d\u00b7\uc800\uc7a5 \ube44\uc6a9\uc758 \uac10\uc18c\ub294 \uc0dd\uc0b0 \uce21\uba74\uc758 \ube44\ud6a8\uc728\uc131 \uac10\uc18c\uc640 \uc218\uc694 \uce21\uba74\uc758 \uc18c\ube44\uc790\ud6c4\uc0dd \uc99d\ub300\ub77c\ub294 \uce5c\uacbd\uc7c1\uc801 \ud6a8\uacfc\ub97c \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4. \uadf8\ub7ec\ub098 \ub3d9\uc2dc\uc5d0 \uc774\ub7ec\ud55c \ud2b9\uc9d5\ub4e4\uc740 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc5d0\uc11c \uc0c1\ub2f9\ud788 \uac15\ub825\ud55c \ubc94\uc704\uc758 \uacbd\uc81c(economies of scope)\ub97c \ud1b5\ud574 \uc2dc\uc7a5\uc9c0\ubc30\uc801 \uc0ac\uc5c5\uc790\ub85c\uc758 \uc2dc\uc7a5\uc3e0\ub9bc(tipping) \ud604\uc0c1\uc744 \ucd08\ub798\ud560 \uc218\ub3c4 \uc788\ub2e4. \ud2b9\ud788 \ud14c\ud06c \uae30\uc5c5\ub4e4\uc758 \uacbd\uc7c1\uacfc\uc815\uc5d0\uc11c \u2018\ubbf8\ub798\uc758 \uc7a0\uc7ac\uc801 \uacbd\uc7c1\uc790 \uc81c\uac70\ub97c \uc704\ud55c \uae30\uc5c5\uc778\uc218(killer acquisition)\u2019\ub294 \uc2ec\uac01\ud55c \ubc18\uacbd\uc7c1\uc801 \ud6a8\uacfc\ub97c \uc57c\uae30\ud560 \uc218 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 2010\ub144 \uc774\ud6c4 GAFAM(Google, Amazon, Facebook, Apple, Microsoft)\uc73c\ub85c \ubd88\ub9ac\ub294 \uae30\uc220 \ud50c\ub7ab\ud3fc \ub300\uae30\uc5c5\ub4e4\uc5d0 \uc758\ud574 \uc2dc\ud589\ub41c \uc0c1\ub2f9\uc218\uc758 \ud569\ubcd1 \ucf00\uc774\uc2a4\ub4e4\uc740 \uacbd\uc7c1\ub2f9\uad6d\uc758 \uacbd\uc7c1\uc81c\ud55c\uc131 \uc2ec\uc0ac \uc5c6\uc774 \uc9c4\ud589\ub418\uc5c8\uac70\ub098 \uc870\uac74 \uc5c6\uc774 \uc2b9\uc778\ub418\uc5c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc740 \uacfc\uac70\uc758 \uacbd\uc7c1\ubc95 \ud328\ub7ec\ub2e4\uc784\uc774 \ub514\uc9c0\ud138\uacbd\uc81c\ud558\uc5d0\uc11c \uc801\ud569\ud55c \uac83\uc778\uc9c0\uc5d0 \ub300\ud55c \ub17c\uc7c1\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uace0, \ubbf8\uad6d, \uc720\ub7fd \ub4f1 \uc8fc\uc694 \uc120\uc9c4 \uacbd\uc7c1\ub2f9\uad6d\ub4e4\uc744 \uc911\uc2ec\uc73c\ub85c \uc774\ub7ec\ud55c \ud569\ubcd1\uc815\ucc45\uc774 \ubbf8\ub798\uc758 \uacbd\uc7c1\uc790\uac00 \ub420 \uc218 \uc788\ub294 \uc2e0\uc0dd \uae30\uc5c5(start-ups)\uc758 \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc800\ud574\ud560 \uc218 \uc788\ub2e4\ub294 \uc8fc\uc7a5\uc774 \ubd80\uac01\ub418\uae30 \uc2dc\uc791\ud558\uba74\uc11c \uc0c8\ub85c\uc6b4 \uaddc\uc81c \ud328\ub7ec\ub2e4\uc784\uc758 \ub3c4\uc785 \ud544\uc694\uc131\ub3c4 \ub17c\uc758\ub418\uace0 \uc788\ub2e4.<\/p>\n<p>\uc81c3\uc7a5\uc5d0\uc11c\ub294 \uc544\uc138\uc548 \uc5ed\ub0b4\uc5d0\uc11c \ub514\uc9c0\ud138\uacbd\uc81c\uc758 \uaddc\ubaa8\uac00 \uc0c1\ub300\uc801\uc73c\ub85c \ud070 \uc778\ub3c4\ub124\uc2dc\uc544, \uc2f1\uac00\ud3ec\ub974, \ubca0\ud2b8\ub0a8, \ud544\ub9ac\ud540, \ub9d0\ub808\uc774\uc2dc\uc544, \ud0dc\uad6d\uc758 4\uac1c \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \ubd84\uc57c, \uc989 \uc804\uc790\uc0c1\uac70\ub798, \uc2b9\ucc28\uacf5\uc720\u00b7\ubc30\ub2ec, \uc219\ubc15\u00b7\uc5ec\ud589, \uc628\ub77c\uc778 \ub3d9\uc601\uc0c1 \uc11c\ube44\uc2a4(OTT: Over The Top)\uc5d0\uc11c\uc758 \uc2dc\uc7a5\uacbd\uc7c1 \uad6c\ub3c4\ub97c \uc0b4\ud3b4\ubcf4\uc558\ub2e4. \ub610\ud55c 2015\ub144\ubd80\ud130 2019\ub144\uae4c\uc9c0 5\ub144\uac04 \uc9c4\ud589\ub418\uc5c8\ub358 \uc8fc\uc694\ud55c \uae00\ub85c\ubc8c \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc5c5\uccb4\ub4e4\uc758 \uc5ed\ub0b4 M&amp;A \uc0ac\ub840\uc640 \uc8fc\uc694 \ud2b9\uc9d5\ub4e4\uc744 Thomson Reuters EIKON \uc790\ub8cc\ub97c \ud65c\uc6a9\ud558\uc5ec \ud22c\uc790\uad6d\uac00\ubcc4\u00b7\uc0b0\uc5c5\ubcc4\ub85c \ud30c\uc545\ud558\uc600\uc73c\uba70, \ub300\ud45c\uc801\uc778 M&amp;A \uc0ac\ub840\ub97c \ub3c4\ucd9c\ud558\uc600\ub2e4. \uad6d\ubcc4\u00b7\ubd84\uc57c\ubcc4 \uacbd\uc7c1\uad6c\uc870\uc640 \uc131\uc7a5\uc138\uac00 \ub2e4\ub974\uae30\ub294 \ud558\uc9c0\ub9cc, \uc544\uc138\uc548 \uad6d\uac00\ub4e4\uc758 \uc778\uad6c \uc99d\uac00 \ubc0f \uacbd\uc81c\uc801 \uc131\uc7a5 \uc7a0\uc7ac\ub825\uc744 \uac10\uc548\ud560 \ub54c \ud5a5\ud6c4 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \uc9c0\uc18d\uc801 \uc131\uc7a5\uc744 \uc608\uc0c1\ud560 \uc218 \uc788\ub2e4. \ud2b9\ud788 \ucd5c\uadfc\uc758 \ucf54\ub85c\ub09819 \ud32c\ub370\ubbf9\uc73c\ub85c \ube44\ub300\uba74 \ud65c\ub3d9\uc774 \uac15\uc870\ub418\uba74\uc11c \uadf8 \uc131\uc7a5\uc138\ub294 \ub354\uc6b1 \ud0c4\ub825\uc744 \ubc1b\uc744 \uac83\uc73c\ub85c \uc804\ub9dd\ub41c\ub2e4. \ubb3c\ub860 \uc2b9\ucc28\uacf5\uc720 \ubd84\uc57c\uc640 \uac19\uc774 \uac1c\uc778 \uac04 \ub300\uba74\ud65c\ub3d9\uc774 \uc218\ubc18\ub418\ub294 \ubd84\uc57c\uc5d0 \ub300\ud574\uc11c\ub294 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc774 \uc6b0\ub824\ub418\ub294 \uac83\uc774 \uc0ac\uc2e4\uc774\ub2e4. \uadf8\ub7ec\ub098 Grab\uc774\ub098 Gojek\uc758 \uc0ac\ub840\uc5d0\uc11c \ub098\ud0c0\ub098\ub294 \ubc14\uc640 \uac19\uc774 \uc544\uc138\uc548 \uc2dc\uc7a5\uc758 \uacbd\uc6b0 \uc2b9\ucc28\uacf5\uc720 \ud50c\ub7ab\ud3fc\uc744 \uae30\ubc18\uc73c\ub85c \uc74c\uc2dd\ubc30\ub2ec, \uae08\uc735 \ub4f1 \ub2e4\uc591\ud55c \uc601\uc5ed\uc73c\ub85c \uc11c\ube44\uc2a4\ub97c \ud655\ub300\ud558\uace0 \uc788\uc5b4, \uc774\ub97c \uace0\ub824\ud560 \uacbd\uc6b0 \uc804\uccb4\uc801\uc73c\ub85c\ub294 \uc2dc\uc7a5\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\ubcf4\ub2e4\ub294 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc774 \ud074 \uac83\uc73c\ub85c \ud310\ub2e8\ub41c\ub2e4. \uc544\uc138\uc548\uc758 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc774 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uba74\uc11c \ud574\ub2f9 \ubd84\uc57c\uc5d0\uc11c\uc758 M&amp;A \ub610\ud55c \ud65c\ubc1c\ud788 \uc804\uac1c\ub418\uace0 \uc788\uc73c\uba70, \uc774 \uc911 \uc804\uc790\uc0c1\uac70\ub798\uc640 \uc2b9\ucc28\uacf5\uc720 \ubd84\uc57c\uc758 \uac70\ub798\uac00 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\ub2e4. \ud2b9\ud788 \uc911\uad6d\uae30\uc5c5\uc758 \uc804\uc790\uc0c1\uac70\ub798 \ubd84\uc57c\uc5d0 \ub300\ud55c M&amp;A \uac70\ub798\uac00 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub294\ub370, \uc8fc\uc694 M&amp;A \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uba74, \uc804\uc790\uc0c1\uac70\ub798 \ubd80\ubb38\uc758 \uacbd\uc6b0 \uc911\uad6d\uc758 \uc54c\ub9ac\ubc14\ubc14\uac00 \uc8fc\ub3c4\ud558\ub294 Lazada \ubc0f Tokopedia \ub4f1\uc5d0 \ub300\ud55c \uc778\uc218\uc0ac\ub840\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4. \ud55c\ud3b8 \uc2b9\ucc28\uacf5\uc720 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ud604\uc9c0\uc758 \uc720\ub9dd \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uad6d\uc678 \uc5c5\uccb4\uc758 \ud22c\uc790 \ud639\uc740 \uc778\uc218\uc0ac\ub840\uc640 \ub2ec\ub9ac \uc544\uc138\uc548\uc744 \uae30\ubc18\uc73c\ub85c \uc131\uc7a5\ud55c Grab\uc774 \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc\uc778 Uber\ub97c \uc778\uc218\ud558\uc600\ub294\ub370, \uc774\ub7ec\ud55c \uc2dc\uc7a5\uc0c1\ud669\uc744 \ud1b5\ud574 \ud604\uc9c0 \ud50c\ub7ab\ud3fc\uacfc \uae00\ub85c\ubc8c \ud50c\ub7ab\ud3fc \uac04\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ubc8c\uc5b4\uc9c0\uace0 \uc788\ub294 \uc810\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc5c8\ub2e4.<\/p>\n<p>\uc81c4\uc7a5\uc5d0\uc11c\ub294 \uc544\uc138\uc548 10\uac1c\uad6d\uc758 \uacbd\uc7c1\ubc95 \ub3c4\uc785 \uacbd\uacfc\ub97c \uac1c\uad00\ud55c \ud6c4\uc5d0 \uacbd\uc7c1\ubc95 \ub3c4\uc785 \uc2dc\uae30, \uacbd\uc7c1\ubc95 \uc9d1\ud589 \uc5ed\ub7c9, \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \uc131\uc7a5, 2018\ub144 Grab-Uber M&amp;A\uc5d0 \ub300\ud55c \uacbd\uc7c1\ub2f9\uad6d\uc758 \uc2ec\uc0ac \uc5ec\ubd80 \ub4f1\uc744 \uace0\ub824\ud558\uc5ec \uc778\ub3c4\ub124\uc2dc\uc544, \uc2f1\uac00\ud3ec\ub974, \ubca0\ud2b8\ub0a8, \ud544\ub9ac\ud540 4\uac1c\uad6d\uc758 \uacbd\uc7c1\ubc95 \uc81c\ub3c4\ub97c \uae30\uc5c5\uacb0\ud569 \uc2ec\uc0ac\uc81c\ub3c4\ub97c \uc911\uc2ec\uc73c\ub85c \ube44\uad50\ubd84\uc11d\ud558\uc600\ub2e4. \uacbd\uc7c1\ubc95 \ub3c4\uc785\uc740 \uc778\ub3c4\ub124\uc2dc\uc544\uac00 1999\ub144\uc73c\ub85c \uac00\uc7a5 \ube68\ub790\uc73c\ub098, \ubbf8\uad6d, EU\uc2dd\uc758 \uc120\uc9c4 \uacbd\uc7c1\ubc95 \uc81c\ub3c4\ub97c \uc6b4\uc6a9\ud558\uace0 \uc788\ub294 \ub098\ub77c\ub294 \uc2f1\uac00\ud3ec\ub974, \ud544\ub9ac\ud540\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc73c\uba70, \ubca0\ud2b8\ub0a8\uc740 2018\ub144 \uacbd\uc7c1\ubc95 \uc804\uba74 \uac1c\uc815\uc73c\ub85c \uae00\ub85c\ubc8c \uc2a4\ud0e0\ub354\ub4dc\ub97c \uc218\uc6a9\ud558\uae30 \uc2dc\uc791\ud558\uc600\ub2e4. \ubc18\uacbd\uc7c1\uc801 \ud569\uc758 \uaddc\uc81c\uc640 \uad00\ub828\ud558\uc5ec\uc11c\ub294 4\uac1c\uad6d \ubaa8\ub450 \ub2f9\uc5f0\uc704\ubc95\uacfc \ud569\ub9ac\uc758 \uc6d0\uce59\uc744 \uad6c\ubd84\ud558\uc5ec \uc801\uc6a9\ud558\uace0 \uc788\uc73c\ub098, \uadf8 \uc801\uc6a9 \ub300\uc0c1\uc774 \ub418\ub294 \ud589\uc704 \uc720\ud615\uc5d0\ub294 \ub2e4\uc18c \ucc28\uc774\uac00 \uc788\ub2e4. \ub610\ud55c \ubc18\uacbd\uc7c1\uc801 \ud569\uc758\ub97c \uc790\uc9c4\uc2e0\uace0\ud55c \ub2f4\ud569 \uac00\ub2f4\uc790\uc5d0 \ub300\ud558\uc5ec \uc81c\uc7ac\ub97c \uac10\uacbd \ub610\ub294 \uba74\uc81c\ud574 \uc8fc\ub294 \ub9ac\ub2c8\uc5b8\uc2dc \uc81c\ub3c4(Leniency Program)\ub294 \uc778\ub3c4\ub124\uc2dc\uc544\ub97c \uc81c\uc678\ud558\uace0 \ubaa8\ub450 \ub3c4\uc785\ud558\uace0 \uc788\ub2e4. \uc2dc\uc7a5\uc9c0\ubc30\uc801 \uc9c0\uc704 \ub0a8\uc6a9 \uaddc\uc81c\uc758 \uacbd\uc6b0\uc5d0\ub294 4\uac1c\uad6d \ubaa8\ub450 \uc2dc\uc7a5\uc810\uc720\uc728\uc774 \uc77c\uc815 \uaddc\ubaa8 \uc774\uc0c1\uc778 \uacbd\uc6b0\uc5d0\ub294 \uc2dc\uc7a5\uc9c0\ubc30\uc801 \uc0ac\uc5c5\uc790\ub85c \uc77c\uc751 \ucd94\uc815\ud558\uba74\uc11c \uae08\uc9c0\ub418\ub294 \ud589\uc704 \uc720\ud615\uc744 \ubc95\uc5d0 \uc5f4\uac70\ud558\ub294 \ubc29\uc2dd\uc744 \ucde8\ud558\uace0 \uc788\ub2e4. \uc2f1\uac00\ud3ec\ub974 \uacbd\uc7c1\ubc95\uc740 \uc2dc\uc7a5\uc810\uc720\uc728\uc774 60% \uc774\uc0c1\uc778 \uacbd\uc6b0 \uc2dc\uc7a5\uc9c0\ubc30\ub825\uc774 \uc788\ub2e4\uace0 \ucd94\uc815\ud558\uace0, \uc778\ub3c4\ub124\uc2dc\uc544\uc640 \ud544\ub9ac\ud540\uc758 \uacbd\uc7c1\ubc95\uc740 \uac19\uc740 \uae30\uc900\uc778 50% \uae30\uc900\uc744, \ubca0\ud2b8\ub0a8 \uacbd\uc7c1\ubc95\uc740 30% \uae30\uc900\uc744 \uc815\ud558\uace0 \uc788\ub2e4. \uc2dc\uc7a5\uc810\uc720\uc728 \uae30\uc900\ub9cc\uc744 \uace0\ub824\ud588\uc744 \ub54c, \uc774\ub4e4 4\uac1c\uad6d \uc911 \uc2f1\uac00\ud3ec\ub974\ub294 \uac00\uc7a5 \uc644\ud654\ub41c \uae30\uc900\uc744, \ubca0\ud2b8\ub0a8\uc740 \uac00\uc7a5 \uc5c4\uaca9\ud55c \uae30\uc900\uc744 \uaddc\uc815\ud558\uace0 \uc788\ub2e4\uace0 \ud560 \uc218 \uc788\ub2e4. \uae30\uc5c5\uacb0\ud569 \uc2ec\uc0ac\uc81c\ub3c4\ub294 \ubc18\uacbd\uc7c1\uc801 \ud569\uc758\uc640 \uc2dc\uc7a5\uc9c0\ubc30\uc801 \uc9c0\uc704 \ub0a8\uc6a9 \uaddc\uc81c\uc5d0 \ube44\ud558\uc5ec \uad6d\ubcc4\ub85c \uc0c1\ub2f9\ud788 \uc0c1\uc774\ud55c \uc81c\ub3c4\uc801 \ud615\ud0dc\ub97c \ucde8\ud558\uace0 \uc788\ub2e4. \uacbd\uc7c1\ub2f9\uad6d\uc758 \uae30\uc5c5\uacb0\ud569 \uc2e0\uace0\ub300\uc0c1\uc5d0 \uc788\uc5b4\uc11c \uc790\ubc1c\uc801\uc778 \uc0ac\ud6c4\uc2e0\uace0 \uc81c\ub3c4\ub97c \ud0dd\ud558\uace0 \uc788\ub294 \uc2f1\uac00\ud3ec\ub974\uc5d0\uc11c\ubd80\ud130, \uc790\ubc1c\uc801 \uc0ac\uc804\uc2ec\uc0ac \ubc0f \uc758\ubb34\uc801 \uc0ac\ud6c4\uc2e0\uace0 \uc81c\ub3c4\ub97c \uc6b4\uc601\ud558\ub294 \uc778\ub3c4\ub124\uc2dc\uc544, \uc758\ubb34\uc801 \uc0ac\uc804\uc2e0\uace0 \uc81c\ub3c4\ub97c \ud0dd\ud558\uace0 \uc788\ub294 \ubca0\ud2b8\ub0a8\uacfc \ud544\ub9ac\ud540\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc0c1\ub2f9\ud788 \ub2e4\uc591\ud55c \uc81c\ub3c4\uc801 \uc2a4\ud399\ud2b8\ub7fc\uc744 \uac16\uace0 \uc788\ub2e4. \uc774\ub7ec\ud55c \uc81c\ub3c4\uc801 \ucc28\uc774\ub294 \uc544\uc138\uc548 \uc9c0\uc5ed\uc5d0\uc11c \uad6d\uacbd \uac04 \uae30\uc5c5\uacb0\ud569\uc744 \ucd94\uc9c4\ud558\ub294 \uae30\uc5c5\uc758 \uacbd\uc7c1\ubc95 \ub9ac\uc2a4\ud06c\ub97c \uc99d\uac00\uc2dc\ud0a8\ub2e4\uace0 \ud560 \uc218 \uc788\ub2e4.<\/p>\n<p>\uc81c5\uc7a5 1\uc808\uc5d0\uc11c\ub294 \uc81c4\uc7a5\uc5d0\uc11c \uacbd\uc7c1\ubc95 \ube44\uad50\ubd84\uc11d\uc744 \uc2e4\uc2dc\ud55c \uc2f1\uac00\ud3ec\ub974, \uc778\ub3c4\ub124\uc2dc\uc544, \ubca0\ud2b8\ub0a8, \ud544\ub9ac\ud540\uc758 4\uac1c \uacbd\uc7c1\ub2f9\uad6d\uc774 \uc2e4\uc81c\ub85c \uacbd\uc7c1\uc81c\ud55c\uc131\uc744 \uc2ec\uc0ac\ud55c \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc M&amp;A\uc778 2018\ub144\uc758 Grab-Uber M&amp;A\uc5d0 \ub300\ud55c \uc2ec\uacb0\uc0ac\ub840 \ub0b4\uc6a9\uc744 \ube44\uad50\ubd84\uc11d\ud558\uc600\ub2e4. \ud2b9\ud788 \uac01 \uacbd\uc7c1\ub2f9\uad6d\uc774 \ub3d9\uc77c\ud55c M&amp;A \uac74\uc5d0 \ub300\ud558\uc5ec \ub2e4\ub978 \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud558\uac8c \ub41c \uc774\uc720\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc0b4\ud3b4\ubcf4\uc558\ub2e4. \uc2f1\uac00\ud3ec\ub974\uc640 \ud544\ub9ac\ud540 \uacbd\uc7c1\ub2f9\uad6d\uc740 \ud574\ub2f9 \uae30\uc5c5\uacb0\ud569\uc73c\ub85c \uc778\ud574 Grab\uc5d0 \ub300\ud558\uc5ec \uacbd\uc7c1\uc555\ub825\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \uacbd\uc7c1\uc790\uc778 Uber\uac00 \uc2dc\uc7a5\uc5d0\uc11c \ud1f4\ucd9c\ub428\uc5d0 \ub530\ub77c Grab\uc758 \ub3c5\uc810\uc801 \uc9c0\uc704\uac00 \uac15\ud654\ub41c\ub2e4\uace0 \ubcf4\uace0 Grab-Uber \ud569\ubcd1\uc758 \uacbd\uc7c1\uc81c\ud55c\uc131\uc744 \uc778\uc815\ud558\uc600\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc2f1\uac00\ud3ec\ub974\ub294 \uc790\ubc1c\uc801 \uc0ac\ud6c4\uc2ec\uc0ac\ub77c\ub294 \uc81c\ub3c4\uc801 \ud55c\uacc4\ub85c \uc778\ud558\uc5ec \uac00\uaca9\uc778\uc0c1 \uc81c\ud55c \ub4f1 \ud589\ud0dc\uc801 \uc2dc\uc815\uc870\uce58\ub97c \ubd80\uacfc\ud558\ub294 \uc870\uac74\uc73c\ub85c \ud574\ub2f9 \uae30\uc5c5\uacb0\ud569\uc744 \uc2b9\uc778\ud558\uc600\uace0, \uc758\ubb34\uc801 \uc0ac\uc804\uc2ec\uc0ac \uc81c\ub3c4\ub97c \uc6b4\uc6a9\ud558\ub294 \ud544\ub9ac\ud540 \uacbd\uc7c1\ub2f9\uad6d\uc740 \ub3d9\uc758\uc758\uacb0 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uac74\uc744 \uc885\ub8cc\ud588\ub2e4. \ubca0\ud2b8\ub0a8\uc740 \uc6b0\ub9ac\ub098\ub77c \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c\uc758 \uc0ac\ubb34\ucc98 \uc870\uc9c1\uacfc \uc720\uc0ac\ud55c VCCA\uc5d0\uc11c \u2018\uacbd\uc7c1\uc81c\ud55c\uc131\uc774 \uc6b0\ub824\ub41c\ub2e4\u2019\ub294 \uc758\uacac\uc744 \ud45c\uba85\ud558\uc600\uc73c\ub098, \ucd5c\uc885 \uc758\uc0ac\uacb0\uc815 \uae30\uad6c\uc778 VCC\ub294 \ubca0\ud2b8\ub0a8\uacbd\uc7c1\ubc95\uc0c1 \uae08\uc9c0\ub418\ub294 \uae30\uc5c5\uacb0\ud569\uc774 \uc544\ub2c8\ub77c\uace0 \ud310\ub2e8\ud558\uc600\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\ub294 \uc790\uad6d\uc758 \uacbd\uc7c1\ubc95\uc0c1 \uae30\uc5c5\uacb0\ud569 \uc2ec\uc0ac \ub300\uc0c1\uc5d0 \ud574\ub2f9\ub420 \uc18c\uc9c0\uac00 \uc788\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \u2018\uc9c0\ubc30\uad8c \ubcc0\ub3d9\uc774 \uc5c6\ub294 \ub2e8\uc21c \uc790\uc0b0 \uc591\uc218\ub3c4\u2019\ub85c \ubcf4\uc544 \uc790\uad6d \uacbd\uc7c1\ubc95\uc0c1 \uc2ec\uc0ac\ub300\uc0c1\uc774 \uc544\ub2c8\ub77c\uace0 \ubcf4\uc558\ub2e4. \ub610\ud55c \uc81c5\uc7a5 2\uc808\uc5d0\uc11c\ub294 \uc2dc\uc7a5\uc870\uc0ac \uc804\ubb38\uae30\uad00\uc778 Allied Market Research\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec 2018\ub144\uc758 Grab-Uber M&amp;A\uac00 \uc5ed\ub0b4 \uc2dc\uc7a5\uacbd\uc7c1\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc2e4\uc99d\ubd84\uc11d\ud558\uc600\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c 2008\ub144\ubd80\ud130 2019\ub144 \uae30\uac04 \ub3d9\uc548 \uc2f1\uac00\ud3ec\ub974 \ub4f1 4\uac1c \ub098\ub77c\uc758 3\uac1c \ucc28\ub7c9\ud638\ucd9c \ud50c\ub7ab\ud3fc(Grab, Uber, Gojek)\uc744 \uc774\uc6a9\ud55c \uc18c\ube44\uc790\ub4e4\uc758 \ud2b9\uc131 \ub370\uc774\ud130\uc640 \ud574\ub2f9 \uc571\uc758 \ud2b9\uc9d5 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec Grab-Uber M&amp;A\uac00 \uc2dc\uc7a5\uacbd\uc7c1\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \uc2e4\uc99d\ubd84\uc11d\uc744 \uc9c4\ud589\ud558\uc600\ub2e4. \ubd84\uc11d \uacb0\uacfc, Grab\uc758 \uac15\ub825\ud55c \uacbd\uc7c1\uc790\uc778 Gojek\uc774 \uc874\uc7ac\ud558\ub294 \uc778\ub3c4\ub124\uc2dc\uc544 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ub2e4\ub978 \ub098\ub77c\uc758 \uc2b9\ucc28\uacf5\uc720 \uc2dc\uc7a5\uc5d0 \ube44\ud574 \ud569\ubcd1\uc73c\ub85c \uc778\ud55c \uacbd\uc7c1\uc81c\ud55c \ud6a8\uacfc\uac00 \ub2e4\uc18c \uc57d\ud654\ub420 \uc218 \uc788\uc74c\uc744 \ud655\uc778\ud558\uc600\ub2e4. \uc774\ub7ec\ud55c \uacb0\uacfc\ub294 Grab-Uber \ud569\ubcd1\uc73c\ub85c \ud0c4\uc0dd\ud55c \ud569\ubcd1\uae30\uc5c5 Grab\uc774 Gojek\uc5d0 \ub300\ud55c \uc720\ud6a8\ud55c \uacbd\uc7c1\uc555\ub825\uc73c\ub85c \uc791\uc6a9\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud55c\ub2e4.<\/p>\n<p>\uc81c2~5\uc7a5\uc758 \ubd84\uc11d \uacb0\uacfc\ub97c \ud1b5\ud574 \uc544\uc138\uc548 \uc5ed\ub0b4 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uc2dc\uc7a5\uc758 \uae09\uaca9\ud55c \uc131\uc7a5\uc138\uc640 \ud574\uc678 \uae30\uc5c5\uc758 \uc2dc\uc7a5\uc9c4\ucd9c \uacbd\uc7c1 \uc2ec\ud654 \ud604\uc0c1, \uc774\uc5d0 \ub530\ub97c \uc5ed\ub0b4 \uacbd\uc7c1\ub2f9\uad6d\uc758 M&amp;A \uc2ec\uc0ac \ub4f1 \uacbd\uc7c1\ubc95 \uc9d1\ud589 \uac15\ud654 \ubc29\ud5a5\uc131\uc744 \uc608\uce21\ud560 \uc218 \uc788\ub2e4. \ub610\ud55c \uad6d\ubcc4 \uacbd\uc7c1\ubc95 \uc81c\ub3c4 \uaca9\ucc28, Grab-Uber \uc0ac\uac74\uc5d0 \ub300\ud55c \uc2ec\uc0ac \uacb0\uacfc \ub4f1 \ubc95\uc9d1\ud589 \uc5ed\ub7c9\uc758 \ucc28\uc774 \ub4f1\uc740 \uc5ed\ub0b4 \uacbd\uc7c1\ubc95 \uc81c\ub3c4 \uc870\ud654 \ud544\uc694\uc131\uc5d0 \ub300\ud55c \uc5ed\ub0b4 \ub17c\uc758\ub97c \uac00\uc18d\ud654\ud558\uace0 \ubc95\uc9d1\ud589 \uc5ed\ub7c9 \uaca9\ucc28 \ud574\uc18c\ub97c \uc704\ud55c \uae30\uc220\uc9c0\uc6d0 \uc218\uc694\ub97c \uc99d\uac00\uc2dc\ud0ac \uac00\ub2a5\uc131\uc774 \ub192\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub514\uc9c0\ud138\uacbd\uc81c\uc758 \ud2b9\uc9d5\uc73c\ub85c \uc778\ud55c \uae30\uc874 \uacbd\uc7c1\ubc95 \uccb4\uacc4 \uc801\uc6a9\uc758 \uc5b4\ub824\uc6c0\uacfc \uc2dc\uc7a5\uc758 \uacbd\uc7c1\uad6c\uc870\uc5d0 \ub530\ub77c Grab-Uber\uc758 \uae30\uc5c5\uacb0\ud569\uc774 \uc5ed\ub0b4 \uc2dc\uc7a5\uc5d0 \ubbf8\uce58\ub294 \ucc28\ubcc4\uc801 \ud6a8\uacfc \ub4f1\uc744 \uace0\ub824\ud560 \ub54c \uc7a5\uae30\uc801\uc73c\ub85c \uc544\uc138\uc548 \uc5ed\ub0b4 \uacbd\uc7c1\ub2f9\uad6d\uc740 \ubcc0\ud654\ub41c \ub514\uc9c0\ud138 \uacbd\uc7c1 \ud658\uacbd\uc5d0 \ubd80\ud569\ud558\ub294 \uc0c8\ub85c\uc6b4 \uacbd\uc7c1\uc815\ucc45 \uaddc\uc81c \ud328\ub7ec\ub2e4\uc784\uc5d0 \ub300\ud55c \uace0\ubbfc\uc774 \ud544\uc694\ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \uc804\ub9dd\uc5d0 \ub530\ub77c \uc2e0\ub0a8\ubc29\uc815\ucc45 \ubc29\ud5a5\uacfc\uc758 \ubd80\ud569\uc131, \uc544\uc138\uc548 \ud604\uc9c0 \uacbd\uc7c1\uc815\ucc45\uacfc\uc758 \uc5f0\uacc4\uc131, \ud604\uc9c0 \uc9c4\ucd9c \uae30\uc5c5\ub4e4\uc758 \uacbd\uc7c1\ubc95 \ub9ac\uc2a4\ud06c \ucd5c\uc18c\ud654 \ucc28\uc6d0\uc5d0\uc11c \uc6b0\ub9ac\ub098\ub77c \uacbd\uc7c1\ub2f9\uad6d\uc778 \uacf5\uc815\uac70\ub798\uc704\uc6d0\ud68c\uc758 \ud574\uc678 \uacbd\uc7c1\uc815\ucc45\uc5d0 \ub300\ud574 \ub124 \uac00\uc9c0\ub97c \uc81c\uc5b8\ud55c\ub2e4. \uccab\uc9f8, \uc544\uc138\uc548(ASEAN)\uacfc\uc758 \ub2e4\uc790\ud611\ub825\uc744 \uac15\ud654\ud558\ub294 \uc2e0\ub0a8\ubc29\uc815\ucc45\uc758 \ubc29\ud5a5\uc131\uacfc \ubd80\ud569\ub418\ub3c4\ub85d \uc544\uc138\uc548 \uacbd\uc7c1\ub2f9\uad6d\uacfc\uc758 \uc591\uc790\ud611\ub825 \ucc28\uc6d0\uc744 \ub118\uc5b4 \uc544\uc138\uc548 \uacbd\uc7c1\ub2f9\uad6d \ud611\uc758\uccb4(AEGC)\uc640\uc758 \ud611\ub825\ucc44\ub110 \uad6c\ucd95\uc774 \ud544\uc694\ud558\ub2e4. \ub458\uc9f8, \ud5a5\ud6c4 \uc5ed\ub0b4 \ub514\uc9c0\ud138\uacbd\uc81c\uc758 \uc131\uc7a5\uc138\uc640 \uacbd\uc7c1\ubc95 \uc9d1\ud589 \uc218\uc694 \uc99d\uac00\uc5d0 \ub300\ube44\ud558\uc5ec \uc544\uc138\uc548 \uc5ed\ub0b4 \ub514\uc9c0\ud138\ud50c\ub7ab\ud3fc \uacbd\uc81c\uc5d0 \ub300\ud55c \uacbd\uc7c1\ubc95\uc801 \ucc28\uc6d0\uc758 \uacf5\ub3d9 \uc870\uc0ac\u00b7\uc5f0\uad6c \ubc0f \uc9d1\ud589 \ubaa8\ubc94\uc0ac\ub840 \uacf5\uc720 \uc0ac\uc5c5 \ub4f1 \uc218\uc694\uae30\ubc18 \ub9de\ucda4\ud615 \uc0ac\uc5c5 \ucd94\uc9c4\uc744 \ud1b5\ud558\uc5ec \ud55c\u00b7\uc544\uc138\uc548 \uacbd\uc7c1\ub2f9\uad6d \ud611\ub825\uc758 \uc9c0\uc18d\uc131\uc744 \ud655\ubcf4\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \uc14b\uc9f8, \uc7a5\uae30\uc801\uc73c\ub85c\ub294 \uacbd\uc7c1\ubc95 \uc81c\ub3c4 \ud611\ub825\uc744 \ub118\uc5b4 \uac00\uc7a5 \uc9c4\uc804\ub41c \ud615\ud0dc\uc758 \uacbd\uc7c1\uc815\ucc45 \uad6d\uc81c\ud611\ub825 \uc591\ud0dc\ub77c\uace0 \ud560 \uc218 \uc788\ub294 \ucd08\uad6d\uacbd\uc801 \uacbd\uc7c1\uc81c\ud55c\ud589\uc704\uc5d0 \ub300\ud55c \uacbd\uc7c1\ubc95 \uc9d1\ud589 \uacf5\uc870\ub97c \uc704\ud558\uc5ec \u2018\uc544\uc138\uc548 \uacbd\uc7c1\ub2f9\uad6d \ub124\ud2b8\uc6cc\ud06c(ACEN)\u2019\uc640\uc758 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc744 \ucd94\uc9c4\ud560 \ud544\uc694\uac00 \uc788\ub2e4. \ub137\uc9f8, \uc544\uc138\uc548 \uc5ed\ub0b4 M&amp;A \uc2ec\uc0ac\uc81c\ub3c4 \ubc0f \ubc95\uc9d1\ud589\uc5d0 \ub300\ud55c \uad6d\ubcc4 \uaca9\ucc28\uc640 \uad6d\ub0b4 \uae30\uc5c5\uc758 \ud604\uc9c0 \uc9c4\ucd9c \uc99d\uac00 \ucd94\uc138 \ub4f1\uc744 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